Jim Crotty of The Crotty Farm report notes that Whole Foods Markets is the intended target as the Barley Malt Liberation Front (BMLF) intends to "expose the deterioration of standards by Whole Foods in an attempt to appease corporate backers and gain a larger share of those gourmet loving yuppies who wouldn't know the difference between organic and origami."

Crotty added that "I am happy to report information I receive from the BMLF, but in no way am I aligned with this organization."

The BMLF, while advocating non-violent resistance has been reported to be developing soy-based technology for possible energy use that some sources claim is being diverted for weapon development.