While we were among those who initially reported
that U.K. giant Tesco's willingness to spend up to $1 billion dollars to enter the U.S. had Whole Foods bigwigs shaking in their granola boots we were wrong. We got our proverbial viewfinder in by the market research mavens at the Hartman Group last February.

In their Tesco White Paper they the spent several weeks observing stores that made about as much sense of Bernie Madoff's investment strategy, (albeit without the malfeasance).

Recently Hartman followed up on their original research and the news for Tesco looks just as dim. In their

Hartbeat Newsletter Hartman provides a new analysis they detail what they assess as the failure of a board room strategy to create a neighborhood marketplace.

Interesting reading from Hartman, as always.